GROSS 594,000
NET 447,000
According to a report (published on 15 Sep. 2009) by KMT Luki-ja* for autumn 2008 – spring 2009, the combined number (or gross number) of readers of our journals is 594,000, and the number when overlapping readers have been eliminated (i.e., the net number of readers) is 447,000. These figures indicate the value of our journals among the vehicle, machinery, and transport business media.
Our strong position is not cause for unnecessary self-satisfaction. Our task is to listen carefully to what our readers and advertisers expect of us. This is why we have continuously developed the number and quality of our articles. High-quality article content also strengthens the appeal of the advertisements.
The publication interval of the pick-up distribution journal Autopokkari will be different for 2010, three instead of two weeks. The purpose is to give our clients an extended effective period for their advertisements, with lower cost. Over the past year, we have acquired more than 100 new distribution locations.
The constantly increasing number of readers and the advertisers’ strong confidence in the magazine tell the story of Konepörssi ‘s strong position in its field. The strength of the journals Kevyt Kuljetuskalusto and Urakointi Uutiset lies in the comprehensive coverage they offer to the advertisers in their business areas. This offering is successful, as we purchase the most recent registration data each month.
Mikko Hietamäki
Director of Sales and Marketing
SL-Mediat Oy
SL-Mediat Oy
SL-Mediat Oy is a publishing house founded in 1981 with a goal of providing customers and readers the leading media for vehicle, machinery, and transport business.
Our products include the following journals: Autopokkari, Kevyt Kuljetuskalusto, Konepörssi, Pikavuoro, Urakointi Uutiset, Bioenergia Uutiset, and Motopokkari. We also have an Internet presence with the autokanta.com Web site.
SL-Mediat Oy employs 47 people. The company is owned by the managing director, Janne Virtanen.
